This coming race season there will a Norco Team DH flying down not only the Women's World Cup circuit but also the Mens. For 2010 Norco has partnered with Dirt Magazine to create the Dirt Norco Race Team. World Cup racers Ben Reid and Dan Stanbridge will be aboard a norco through the full world cup circuit.



The two members of the 2010 Dirt Norco Race Team, Ben and Dan will travel the world along the UCI World Cup Circuit starting on May 16th in Slovenia all the way to the World Championships at Mt. St Anne in Canada. They will also be making appearances in North America for events such as The Sea Otter Classic in Monterrey CA and Crankworx in Whistler BC.

Norco is extremely excited to have come on as a sponsor for the Dirt Norco Race Team. Over the past years Norco's Race Program has made large strides through the sponsorship of Fionn Griffiths and the Norco World Team. The Addition of the Dirt Team is another step forward in proving the Norco Team DH on the world stage. Everyone at Norco wishes Ben and Dan the best of luck in the coming season and we will be there to help everywhere along the way.

Read More about the team at: dirtmountainbike.com

The I Love My Bike Section of norco.com has been up for a while now and the photos have been pouring in. Have you submitted your best shots yet?

The above image was submitted by Mark Tucker from Gros Morne, Newfoundland.

submit your photos at norco.com

The Norco Team has grown a little bit more in the past week. The team is now home of two new BMX riders. Ben Kaufmann and James van de Kamp will be riding a rev for the coming year and competing across the country.

Read more about the new team members at: norco.com/blog

Ryan Leech began dropping hints in videos and blogs. Knowing his personality it was no surprise to learn he was into yoga. The moves he performs take large helpings of concentration, balance, strength and flexibility. If yoga helps him get there I was keen to know more.

read the full article at: nsmb.com

The world of MTB and BMX could not be more different than when it comes to perception of helmets. While a mountain bike rider wouldn't think of leaving the ground without throwing on a bucket, in the world of BMX, it is nearly the opposite. Helmets are often seen as uncool, uncomfortable and ugly... Well, they also can help in the case of a crash, Norco team rider Ben Kaufmann recently had such an experience.

Read about it at: macegear.com/blog

Norco Partners with Team H&R BLOCK as Official Bike Sponsor

Jan. 7, 2010 (Port Coquitlam BC) Norco Bicycles has come to an agreement to be the official Bicycle Sponsor for the 2010 Team H&R Block racing team. Effective immediately, Norco will be the exclusive provider of Road, Cyclocross and Time Trial framesets for Team H&R Block.



Norco Marketing Manager Peter Stace-Smith says 'Norco is excited to have an Elite racing team on our new Road Carbon Platform and are looking forward to working with the team in proving and further developing the frames. Racing is an area that Norco bikes hold great potential to excel and the H&R Block racing team will be an asset in doing so.'



The H&R block team has come off a great 2009 season and will move forward into 2010 with a focus on Espoir and U26 riders. Team H&R Block will be competing at racing events in BC, Alberta and the Western US as well as the Canadian National Championships. The 2010 race season will be a great opportunity for both Norco Bicycles and Team
H&R Block on the road racing circuit.



More news on the 2010 Team H&R Block can be found at teamhrblock.ca or
www.norco.com/road-team

Follow Norco on Twitter at http://www.twitter.com/norcobikes or the
H&R Block Team at


For more information on the team please
contact info@teamhrblock.ca