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NORCO NEWS
 JULY 2009
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Heading Across the Divide to the 2010 Norco Launch
For many of us in the States, Norco is a name closely associated with the freeriding scene on Vancouver’s North Shore. For those not familiar with the riding on the North Shore, click here. Have to say, I was a extremely excited, and a little nervous, to ride such legendary trails, but more on that later.

Read the Full article at: target='_blank'> dirtragmag.com
Fionn Takes second at Mont St Anne
Norco World Team rider Fionn Griffiths took second place at World Cup 4X in Mont St Anne.

Congratulations Fionn and good luck at the upcoming DH.

Read more about the race at: canadiancyclist.com
TECH FEATURES: FROM FRANCE TO CANADA: 2010 NORCO LAUNCH
At the 2010 Norco launch in Vancouver, British Columbia, Norco signaled their return to the high-end road market with the official launch of the Norco CRR. After struggling to make a mark on the high-end road market, Norco took a step back in 2009 and didn’t introduce any new models. For 2010 Norco is back with the CRR line and results are impressive. Road Bike Action was on hand and took a look at some of the standouts from Norco’s 2010 line. We also took an exclusive first ride on the CRR 1.

Read the full article at: roadbikeaction.com
Island Road Racing - Come on out
Cardinal Law Sidney Twilight Grand Prix -
Presented by Russ Hays The Bicycle Shop
BC Cup Final
July 25, 2009

This weekend, road racing returns to Vancouver Island with the Sydney Twilight Grand Prix. Racing kicks off at 4:00pm so head on out. Norco will be on site showing off some great new 2010 bikes.

This coming Sunday completes the weekend of racing with the Oak Bay Bikes' Cops for Cancer Crit. If you miss the Norco Bikes on Saturday, be sure to come out Sunday for a second chance.

Get more info on the racing at: sidneytwilightgp.com
Congratulations Hans Lambert on being Canada's National Champion
This past weekend Norco Factory Team Rider Hans Lambert was crowned National Champion in the DH. This is in addition to gaining the 4X title but a few weeks ago.

Read more and get the full results at: pedalmag.com
2010 Norco Empire SE - A Preview
Taking a more visually pleasing approach to their bike line, Norco has designed the Empire 5 SE around a Grey and Orange color scheme, with subtle anodized parts to match. The headset spacers, rocker link, seat post clamp and seat, along with the derailleur hanger, and some other minor parts have all been anodized orange. The decals on the Empire 5 SE also match the Orange color scheme, along with the fork decals, and the head tube badge. . .

Read the Full Article at: pinkbike.com
Norco 2010 launch is Underway
The 2010 Norco Product Launch is underway and a few web postings have popped up already.

checkout pinkbike.com
and norco.com/blog for more info
Norco Six 2 Review on asilvertouch.com
In 2000 I picked up my first full suspension bike. It was a Norco Fluid. It had 5' in the front and 5” in the rear but for me it was a full on DH racing machine. I took that fluid all across the Quebec and Canada Cup circuit that year and even out west till I managed to crack the head tube by slapping on a fork that exceeded the allowed travel (Norco fixed me up with a new front end even though they knew what I had done). In any case, along the years I watched the fluid evolve from a semi burly Freeride bike to a burly trail bike till it split off into the Norco Six. So I was really excited when I was given the chance to hop on the latest incarnation of the Six, version Six Two.

Read the full review at: asilvertouch.com
Ride Guide Arizona - Korba Will Show You Around
RideGuide is an awesome show that has let me see the world from a handlebar perspective. Our recent trip to Arizona was no exception. The first stop on this trip was Flagstaff. This is a pretty interesting college town that just so happens to have great mountain biking. Local shop guy Anthony lead us down a dry and dusty trail full of pine trees which reminded me a lot of Penticton BC. At roughly 9000 feet the air is thin and it can be cool, it actually has a ski resort on the adjacent. I didn't even know they had ski resorts in Arizona.



After the slightly cool Flagstaff we moved on to the Grand Canyon which is by no means an understatement or misleading name. For those of you who haven't seen it. This is one huge freakin’ hole! I don't think that my words can describe how incredibly huge the Grand Canyon is. The Grand Canyon would swallow the Empire State Building and still be hungry for more If my math is correct, which it usually isn't, the grand canyon is ten miles across if you were to turn mount Everest on its side and push it in there it would fit.... think about it.


As impressive as the Canyon was, we made some time to ride as well. We spent a goof few hours riding some amazing rock formations and stayed for sunset where Cory, the ride guide camera man captured some spectacular time lapse video. We ended our Grand Canyon day at a little mom and pop Mexican restaurant where I had some of the best Mexican food I have ever eaten. This was an awesome way to end a day at the Grand Canyon. Wow what an experience.



After departing south, our next stop was Sedona, and my first opportunity to ride slick rock. Chewy, the local Sedonian who was showing us around hit a huge rock roll-down to show me how it was done. It is amazing the traction you get riding on slick-rock. Back home on the North Shore there is no way you can control your speed down anything this steep. This trail consisted of terrain from cliff edges to rocky downhill sections and even a cool eroded wash resembling a natural slick-rock half pipe. Chewy who was showing us around was quite the shredder as well; he ripped the trials like a true local who knew each corner like the back of his hand.

One cannot visit Sedona and not take in the local culture. There is supposedly a lot of vortex energy in Sedona which accounts for all the localized alien activity. In fact there is so much alien activity that we could have taken a $100 tour where you hit the evening with night vision goggles and are guaranteed to see a alien ship....I'll keep my 100 bucks thanks.



Okay, I must admit I was a little worried as we pulled into Scottsdale. First off, the thermometer was at 100 degrees and climbing. Behind the Air conditioned comfort of our vehicle, the red earth was scorched and barren. We pulled up to our hotel and as the valet opened the door for us the lap of luxury found at the 4 seasons waited. Literally an oasis in the desert ... this was definitely one of the most pimp places I have ever stayed. Sitting by the valet there was a Bently, Maserati, Cadilac and Rover, I felt like I was imbedded in a rap lyric.

The next day we were going to ride some local Scottsdale trails. For me riding between big Swaro cacti was quite an interesting experience. The trail we rode, despite being a little on the flat side was ridiculously fun. 50 miles of berms and rollers that can be connected as doubles others that you could just pump the heck out of, this was the longest pump track of my life.


To finish off our tour of the desert, our last stop was Sierra Vista. Between the heat and the gnar of the trails it was one of our bigger days out. We ended up riding two trials one which was a nasty little downhill piece and the other which was a super flowy fun trial. After the ride as the denouement of the trip, we went to get a taste of the old west out at Tombstone. Tombstone is only about 15-20 minutes out of Sierra Vista and It is one of the most classic old west towns still around. It of course is a bit of a tourist trap but none the less it is cool. Some of the classic gun fights are re-acted so seeing that was fun, they even use real guns.... with blanks though. A taste of the old west was the perfect way to cap-off the Arizona film trip and rally rounded out the experience.

See yah on the trails,

Dylan
Norco VFR - A Test Update
The Norco VFR Disc 4 has been treating me well the past couple months. Most of my riding has consisted of commuting to the Bicycle Times/Dirt Rag office along with a few family rides around town.

My 13 mile one-way commute covers a good range of surfaces on which to ride and the VFR Disc 4 has taken it all and asked for more. From city streets to crushed limestone rail-trail path, to old rocky double-track railroad bed, then on to country roads, the VFR Disc 4 has handled it all surprisingly well. In a word, I'd say this bike is versatile.

bicycletimesmag.com
Congrats Ann Pelo on winning a VFR-V3
Ann Pelo of Seattle captured top honors – and the judges’ unanimous votes – with her magical story on riding home one dark night in December. Pelo won a Norco VFR V-Brake 3 commuter bike for her efforts.

Read her entry at: outdoorsnw.com
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