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NORCO NEWS
 NOVEMBER 2008
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Darcy Turenne Interview on marthahucker.com
Martha Hucker.com caught up with Canadian freerider Darcy Turenne, to get the inside scoop on who she is, what she rides, what she’s up to, and even what she wears!

Rather than do a boring ordinary interview, we got the readers to ask the questions, and Darcy to video her answers around her home town. Then we mashed it all together in what is possibly the most random piece of web journalism Darcy has ever been involved in…

Watch the video at: marthahucker.com
Crux Film Playing in Vancouver with Banff Film Fest
Ryan Leech's film, CRUX, is coming to Vancouver from Dec 4-6! The best of the world’s mountain films are coming to Vancouver, fresh from the 33rd annual Banff Mountain Film Festival! Join the world's top adventurers as they rock climb, mountaineer, bike, kayak and ski in the world’s most amazing places. Come for adventure, for excitement, for the inspiration of mountain stories. Experience the exhilarating beauty of mountain landscapes.

Best of Banff 2008 Hosted by The Alpine Club of Canada -

Thurs Dec 4th Kay Meek Centre 1700 Mathers Avenue, West Vancouver. Doors open 6:30pm / Films 7:30pm

Fri Dec 5th & Sat Dec 6th Hollywood Theatre NEW VENUE 3123 West Broadway, Vancouver. Doors open 6:30pm / Films 7:30pm

Tickets: At the Door: $18 at Kay Meek; $15 at Hollywood (cash only) Outlets: $15 Mountain Equipment Co-op (130 West Broadway in Van, 1341 Main Street in North Van) Online: $18 For program details, see: accvancouver.ca Contact us at: bestofbanffinfo at accvancouver.ca
CRUX Film Wins Banff People's Choice Award!
Norco Performance Products would like to congratulate Ryan Leech and Alexander Lavigne on winning the People's Choice award at the 2008 Banff Mountain Film Festival. The CRUX film was highlighted in the Radical Reels segment and walked away with the People's Choice Award.

Read more at: banffcentre.ca

Buy the video at: ryanleech.com
Time For a Breather - No Way
I hope your summer was both fun and successful. In cycling terms, this means getting out on your bike as much as possible. If you are the competitive type, you may have entered a few races, or even a triathlon. If you are like me, duking it out with others or racing a clock isn’t your thing and simply getting out and riding is fun enough. Regardless of your preference for dirt or pavement, competitive or social, remember, pedaling is the uniform point that links us all.

As a part of the cycling industry, I seem to be able to ride more in the fall-winter-spring than I ever can during the summer. This year was no different; between work, events and an untimely injury in the Whistler bike park (separated shoulder and a couple of broken ribs) my bikes hung on hooks way too much. I was able to jump-start the fall with a gem though: After the big push in Las Vegas, a group of riding friends and I headed to Moab Utah. We rented a place and rode all the favourites. This destination is always fantastic; once again this trip did not disappoint.

Being back in town and at the office with no work trips on the immediate horizon, I can get back into the swing of things and ride as much as possible. My early morning pedals with my fast, furry riding partner are back in full swing (we haven’t missed a morning ride in weeks). Saturday morning group rides have started again, and we even tossed in a staff and friends night ride last week after work where 12 riders came out. Things are looking up. It is great to get out with my local riding friends again.

Hopefully the weather in your area isn’t shutting down your ride time. As long as it isn’t icy or snowy, try to keep on riding. Night rides certainly help keep the fun-factor high. Trails that you have found stale in the past can suddenly become much more challenging and fun at night. Grab some riding buddies and go hit them.

As the winter weather tries to evoke hibernation, resist! Fenders, lights, tights, jackets, warm mitts and chain lube, here we come. Keep your rides fun and enjoy them all.

Steak Sauce
steaksauce
Norco Riders Ben Boyko and Jay Hoots at the 2009 United Cycle Bike Expo
Landing in Edmonton Saturday, November 22, 2008. Brandon Semenuk (Winner of 2008 Redbull Rampage), Ben Boyko, Jay Hoots, Dave Rytell. If you didn't make it to Interbike then don't miss out on Edmonton's Bike Expo. Hang with the Boyz, meet the reps and see all the new goods for 09'. Over $6000.00 in Prizes! Crazy Deals! Cycle Cash = FREE Accessories + Chance to WIN your Bike Purchase. Don't miss out!

View the Full Article at: pinkbike.com
16 Years of Suspension - A Brief History
Norco history begins all the way back in 1964, when Bert Lewis established Northern Cycle Industries. We can go back as much as 45 years; however, the past 16 have been crucial in developing Norco into what it is today. In 1993, Norco manufactured its first full-suspension mountain bike. The ball has not stopped rolling since.
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1993 Vipor

1993 – Norco Vipor

- Single Pivot Suspension Design
- 53mm Rear Wheel Travel
- Full Floater Box Section Light Alloy Rear Stay
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1995 FTS-1

1995 – Norco FTS-1

- First Utilization of the Horst Link Suspension System
- 70mm Rear Wheel Travel
- Custom Top-Tube/Seat-Tube suspension Monocoque
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1999 VPS 1

1998 – VPS 1

- Introduction of the Variable Point Suspension (VPS) System
- Super Tough 6061 Monocoque Swing Link
- Adjustable 100mm – 140mm Rear Wheel Travel
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2001 Team DH



2001 - VPS Team DH

- Adjustable 150mm – 190mm Rear Wheel Travel
- Adjustable Head Angle and BB Height
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2005 Team DH

2005 - VPS Team DH

- DH Freeride Hydraform Aluminum Top Tube Frame
- Adjustable 200mm – 235mm Rear Wheel Travel
- Adjustable Head Angle and BB Height
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2009 Team DH

2009 - VPS Team DH
- Revised Frame Design with a Lower Center of Gravity
- Internal 1.5” Forged and Ribbed Headtube for a Lower Front End
- 37lbs Stock
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Suspension has come a long way over the past 16 years. Every year has offered improvements, innovation, and changes for adapting riding styles. Working to Improve both the reliability and durability of Norco Performance bikes through technology, materials, and techniques has evolved Norco into what it is today. The cycling industry is dynamic and Norco Performance Bikes will continue through and beyond the next 16 years in the continuous pursuit of excellence.
Bike Spotlight - The 2009 Fluid LT2
The 2009 Fluid LT2 is a 6” travel All Mountain Long Travel mountain bike that can do it all. Utilizing a Fox DHX-3 Rear Shock and a Marzocchi 55 ATA fork, the LT2 can climb, descend, and tackle anything in between.

Linkage

The LT series for 2009 offers hydraformed tubing, an improved seatstay design and new linkage plates. Through the adjustment of shock position, rear wheel travel can be varied between 5.4” and 6.0”.

crank

The graphics on the LT2 are unified through the entire bike. From the custom fork graphics to the colour-matched Crank Brothers pedals the LT2 has seamless flow from top to bottom.

Juicy 5

With performance parts such as Truvativ Stylo cranks and handlebars with Avid Juicy 5 brakes, you will never be under-gunned flying downhill or grinding up a technical climb. The 2009 Fluid LT2 is the perfect balance between strength and weight.

View full bike information at: norco.com
By-Women-For-Women The 2009 Forma Series at Different Bikes
The Women-specific Forma lineup is all new to Norco for 2009. Including four bikes, both the needs of the womens’ freeride and cross-country (XC) markets have been addressed. Developed in conjunction with Norco Factory Team Rider Darcy Turenne, Norco conducted a series of in depth discussion groups and research projects to better understand not only the needs of women but also the fundamental reasoning behind those needs.

Read the full article at: differentbikes.ca
Name Change: The Ronin becomes the Jubei
The 2009 Ronin 1 and Ronin 2 have been renamed to be the Jubei 1 and the Jubei 2 respectively.

What does the term Jubei mean you may ask?

Yagyū Jūbei Mitsuyoshi was a Master Swordsman from 17th Century Japan.

Very little is known about the actual life of Yagyū Jūbei Mitsuyoshi as the official records of his life are very sparse. Yagyū Jūbei Mitsuyoshi (born 'Shichirō') grew up in his family's ancestral lands, Yagyū no Sato, now in Nara. He was the son of Yagyū Tajima no Kami Munenori, master swordsman of the Tokugawa Shoguns, especially Ieyasu and Tokugawa Iemitsu, who prized Munenori as one of his top counselors. Munenori fought for the first Tokugawa shogun, Tokugawa Ieyasu, at the Battle of Sekigahara, expanding the Shogun's territory. For his efforts, Munenori was made the Shogun's sword instructor and a minor daimyo or provincial ruler. Munenori would go on to train three successive Shoguns: Ieyasu, Hidetada, and Iemitsu.

Image courtesy of: furyu.com
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