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NORCO NEWS
 FEBRUARY 2008
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Tyler Gorz Takes 2nd Overall in Pipeline Indoor Series
Congrats to Norco grassroots rider, Tyler Gorz, on another great podium result in the Pro Men's category!
Fionn Griffiths Interview: dhrider.com
Who is Fionn Griffiths?

An extreme and professional downhill mountain bike racer. Contender for 2008 Downhill World Championships. An icon of professionalism, friendliness and integrity for the sport. A dedicated and driven athlete with impressive racing results. An athlete who will continually push her boundaries and strive for perfection in her races.

Read the FULL INTERVIEW at dhrider.com

Check
Crux Magazine Loves New Shore Design
What they had to say: (translated from French)

The folks at Norco did their homework! This year, the Norco line-up is truly impressive, but one bike really stands out: the Shore One. We could say it's a sweet little fun beast. Street, dirt, freeride or even a few downhill runs at Bromont, it's the do-it-all bike you need!

It's sporting a 180mm-travel RockShox Totem fork and a Marzocchi Rocco rear shock that will erase pretty much all the bumps you will throw at them. The component package is also interesting, including an E-Thirteen chainguide and Avid Juicy 5 hydraulic disc brakes.

Honorable mentions: Shore Two and Three.
Suggested retail price: $4549

Check out the Shore review on pg. 68/69. You can also pick up Crux on newstands now, or check out the online PDF version.
Norco & Ace Cycles Partner with the Children's Wish Foundation
This past December, Norco and Ace Cycles had the privilege of helping Ryan's wish come true with a 2007 Norco Six SE and some Mace Clothing & Armour.

Thanks to the Children's Wish Foundation for all the good they do, and for giving Norco & Ace Cycles the chance to give a little something back to our community.

All The Best Ryan!!
Ben Boyko's Norco Five
A Custom Slopestyle Bike for the Crankworx Winner.

When you win the Crankworx Slopestyle your stock rockets through the roof. There's probably no better way to make your sponsor smile these days - so Norco has rewarded Ben with a Slopestyle bike designed exactly to his specifications; the Norco Five. At Crankworx Ben was on a Norco Six and because of the way the genre of slopestyle is developing he felt that a few changes could make the bike even better for most courses. The Five is the culmination of that effort. I had a chance to talk to Ben about the bike and how it came to be.

FULL ARTICLE
Motivation?  A Ryan Leech Update
With my recent foray in to speaking, particularly with my Trials of Life school presentation, I am often referred to as a motivational speaker. The word motivate in this context has never really felt good to me; let me try to articulate the reasons why.

During the last week or two of December and first few weeks of January, we are hit with advertisements showing fit, sexy women working out, and dudes with eight packs and big smiles. The prime purpose of those images is to motivate you to get in shape as a new years resolution. Many people get off with great gusto, sign up to the gym for a year, and proceed to make an honest effort to get that body they have always dreamt of. The overindulgence that for some reason is now tied with Christmas certainly helps create the guilt necessary to fuel the fitness club membership. My wife who worked as a fitness instructor at one of these gyms can attest to this failsafe process.

Motivation originates most often from outside sources and then is translated in to some kind of personal action. With the right language or sophisticated marketing scheme, it seems we can be motivated to do almost anything, and sometime we don’t even know it (scary). That dream of having a killer bod more often than not ends quite quickly and that incredible motivation you felt is gone, leaving you to feel even more deflated. I don’t want to be a person who tries to fire people up with fake words of hope and success, especially if it leaves them feeling defeated six months later.

My goal when speaking is to spark a feeling from within the students, to inspire them. Ahhh, inspire, now that is a beautiful word! The word ‘inspire’ can be read as ‘in’ + ‘spirit’, so it is a life force that comes from within. It gives you a ‘cup is always full’ attitude, and when inspired the journey is fulfilling in every moment, it’s a process oriented journey, and if things go wrong, no worries, you try something else because you’re not attached to a glorious end result. This action based on inspiration can also be thought of as listening to your heart, and this is the key point I try to express in my speaking. Recent research in the field of neurocardiology has discovered that the hearts cells are 65% neural , same kind as found in the brain; the heart is essentially a thinking organ, constantly communicating with the brain. This is a complex topic, so I’ll stop there, but the point is that the heart is profoundly more than just a pump.

I’m going to go Yankee on you for a moment in order to make another point. The US Presidential preliminaries are in full force right now, and the November election will be of significant importance globally. It seems that the last US president to write his own speeches was Woodrow Wilson, that was back in 1913-21. For a President to have a chance at being inspirational, it seems to me that he (possibly she) must write his own rhetoric. Both Barek Obama and Hillary Clinton have books to their name, but the latter was written by a ‘ghost’. Sources say that Mr. Obama finds it tough to speak words written for him, that is because he speaks from the heart, he is genuine, and therefore one of the most inspiring potential leaders of our time.

Now it’s not always easy listening to your heart or recognizing true inspiration. Many ideas and opportunities are laced with money, power, and fame; and those promising these results are often just trying to fulfill their own needs, fill their own empty cups that have invisible leaks. I have been romanced by many opportunities that had shiny potential only to be disappointed; and I’ve had many seemingly fantastic ideas dwindle. But sometimes things fall in to place and work out fabulously, so what’s the difference?

With experience, you can begin to filter out the true from the false, and the best filter is your heart. Learning to listen to this endless source of wisdom takes time. I have to make a conscious effort to devote time to reflect, with no stress, and to quiet the mind. Going for a solo ride is often a good time for that, just set the intention before you start riding, or put the query you have ‘out there’; then forget about it and try to have a quiet mind (very challenging!) instead of the normal non stop internal dialogue. When I do this, more often than not, the answer will come out of the blue in a moment of, yup. . . .inspiration.

Ryan
The Big Ben Theory: Boyko Interviewed
I have witnessed a few good cases of 'pro's exploding onto the scene' in my riding career so far, but nothing beats Ben Boyko.

After making the switch from BMX to Mountain bike, Ben was supported by a small North Shore based bike company labeled Cove Bikes. Shortly after gaining the first ever rider's segment for the Pist'N'Broke guys, and gaining segment of the year for that same segment in CKD, Ben was signed by Norco Bikes. In 2007 Ben was the crowned Crankworx 2007 Champion, and later signed a strong 3 year bond with Norco Bikes. This guy has been around the block, and knows his ups and downs.

Read the FULL INTERVIEW on pinkbike.com
Improve your Skills with Darcy Turenne: March 8-9th
March 8th & 9th in Sooke, BC (Vancouver Island), Darcy Turenne is offering a Ladies-Only Riding Clinic.

The weekend is aimed and beginner to intermediate riders who would like to improve their basic handling skills, balance and positioning, braking, cornering, descending, and learn about bike maintenance.

To Find out more, call: 250.642.8000!
Migrating South: Darcy Heads to Cali for the Winter
It's February. Normally at this time each year I am skiing or sitting in a cold, damp university classroom - but not this February. This February (thus far) has been full of sun, skateparks, bikes, and beaches. Why you ask? Because I'm in California!!!
I decided to escape the dreary Vancouver Island winter this year and come down to the land of lap dogs, bleach blondes, and vanity (yep, I'm in LA) to see if I could spend more time on my bike than I could at home (which is bound to happen because it's too cold to ride at home).

So far it's been working out great. I drove down with my friend Toni and we took a few days to see the sights and some friends along the way in Portland, San Francisco, and Morro Bay. Although I've done that drive a few times, I always forget how long it really takes. I'm dreading the trip home for that reason alone!

Anyways, I'm here now and I've been insanely busy since I first rolled in.

I first went to visit my sponsors who are based out of Cali - Oakley and Etnies - and then began my mission. Ride till I drop!

The first weekend I was here my friend and I went to Woodward West. I've never been there before but I think ‘mind-blowing’ would be the right word to describe it! It was snowing like crazy up there, but thankfully we could ride indoors. I switched between my 26” and 20” bikes and had a lot of fun on the ramps and in the foam pit. I learned a ton and acquired a few bruises to prove it!

In LA, I have some friends with sweet hookups to skateparks in the area that are supposed to be skate-only, but somehow we are allowed to ride there! Because of that, I've been riding my BMX twice a day. So fun! My mountain bike friends all have 'real' jobs so I'm going to have to wait until the weekend to ride trails...I can't wait! I miss dirt.

Well, I have to get my day sorted. Let's see. . .where to ride? What Mexican food stand to eat at afterwards? So many decisions!

Sending sunshine from California!
-Darcy
Fionn Griffiths: A Few Questions
Last April was the first time I met Fionn's Team DH and 4X bikes. They'd had a long trip over from the UK and ended up in my hands to be built and prepped for the first day of practice at the Sea Otter Classic. Sometime between putting the final touches on her wheels, overhauling the pivots, and knocking back a third cup of coffee, Fee herself arrived on site. This was the first time we'd met in person and she set a tone of professionalism when she introduced herself with a quick handshake, cracked a bad hair joke (my hair that is) and immediately jumped into figuring out her bike set up.

Over the past year I have had the opportunity to get to know Fee, find out where she comes from, what it is that makes her tick and why she rides bicycles. I believe you can tell a lot about a person within the first few minutes of meeting and speaking with them, but you can tell even more about then when you watch them consistently back up their promises throughout the entire season. I know Fee is a great cyclist; she is known and respected for it by the entire racing community. I believe that her best quality is that she is confident in who she is and she's not afraid to be that person.

All the best in 2008 Fee!
- Jamie Wakeling
Norco Factory Team & Special Events Coordinator




nsmb - Vitals
Fionn Griffiths (Fee) - I'm 25, from Shrewsbury, Shropshire, UK
9 years Racing - 3 years with Norco.

3 World Cup Wins (2 DH, 1 4X),
2x World Championship DH Silver Medalist
21 World Cup Podiums

nsmb - What was your first two wheeler like?

Fee - I don't really remember my first bike. I just remember my purple helmet! I think I was too terrified by the idea of learning to ride the bike and I didn't have time to pay attention to the bike itself. We don't have a paved drive, so my father taught me to ride my first bike down a gravel driveway. I guess that explains a lot eh?

nsmb - Who was the person who got you into mountain biking?

Fee - In the very beginning, it would probably be my brother and his friends. The person who pushed me to race though was Helen Mortimer. She was a wicked British rider back in the day and is now the British Cycling Team Manager.

nsmb - How did it go down?

Fee - My mum signed me up for a local training day and Helen was there teaching. Funny enough at the start of the day I was put in the lowest group of riders (based on ability). By the end of the day I was in the intermediate group where Helen Mortimer gave me an entry form for my first race.

Read the FULL INTERVIEW on NSMB.com
Norco Supports the Suburban Rush
Stephanie Masterman loves adventure racing! She met her future husband at an adventure race! Her husband Jamin proposed to her at the finish line of an adventure race! And she has done it all when it comes to the 4th annual Suburban RUSH adventure race: she raced the inaugural event; she was a key team member of the leadership team in year two and in year three at eight and a 1/2 months pregnant she headed up checkpoint 2, 4 and 6!

She's fairly qualified to speak about adventure racing and Suburban RUSH! 'Suburban RUSH is a race that anyone can do; from the absolute beginner to the seasoned veteran. The challenge is different for everyone, whether it is to test your fitness, compete against your friends or just to finish with a smile on your face (which I hope to do!). For myself, I am so excited to race Suburban RUSH this year as my post-pregnancy fitness goal. As well as it being totally addictive, adventure racing has been a large part of my life, and I have missed it while being pregnant and raising a little baby. Volunteering was a great way to stay involved in the sport, but nothing beats the thrill of crossing the finish line!'

Suburban RUSH involves 30km of beginner and intermediate mountain biking, trail running/trekking and mystery challenges. The race is April 26th. If you'd like more information on Suburban RUSH.

Adventure racing starts here!
Snowed In!
Feb 07
2008
Snowed In!
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By and large, we are able to ride most of the year here in Vancouver. Yes, you will probably get wet, but you can still pedal pretty much year round. I’m feeling really bad now for all you riders that read this newsletter month after month and listen to me jabber on about riding when you may live in a place where you CAN’T ride all year round. Over the past week and a half I just realized how often I used to totally take that for granted.

The Vancouver area has been hit with some great snowfall over the past 10 days. At my house, I still have more than 25cms, and what normally gets rained on the next day and disappears has increased almost daily. Again this morning I had another 4 or 5 cm of wet, mucky snow. The local ski hills are loving life right now. A recent snow report showed that Grouse Mountain (basically just above the famous trails on Fromme) has a 460 cm base. That is over 14 feet of snow! Even lower down, the trails will need plenty of warm spring weather and rain before we’ll be able to ride again.

Now you folks from the rest of Canada are probably laughing when you hear me whining and complaining about 5, 10 or even, 20cms of snow, and so you should, BUT hear me out. This is the first time in years that I have been unable to ride for more than a day or two. My pup, who is my faithful ride partner, is bouncing off the walls wondering why she isn’t getting her morning rip in the woods. Wahhh, I know I’m being a cry baby, but I am starting to truly miss riding.

So, what are the choices? No sense in sitting on the couch, so it’s time to cross train and dream and plan for rides in warmer places. Meanwhile, check out the story from Norco Factory Team Rider, Mislav Mironvic on his trip to Israel in the fall with Ride Guide, and another cool interview with DH-4X superstar Fionn Griffiths on her goals and upcoming season.

Anyway, I guess the one comment that I’ll leave you with as I sign off here is if you are shut down for riding, I now feel your pain. I’m sorry for always mentioning how wet and mucky the trails are because as bad as they are, most the time I’m still riding. Hopefully your favorite roads or trails will free up soon and you can get back to what we both like to do, pedal our bikes. AND, if you are reading this newsletter in climates where it is sunny and warm right now consider yourself very lucky and don’t take it for granted like I have all these years.

Dry roads, sunny warm skies are coming soon, till then keep your chin up.
Peter
Destination: Israel
Feb 06
2008
Destination: Israel
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Mislav gives us a first-timer's look at riding in the holy-land

Destination: Israel. . .
Mission: Shoot Ride Guide Tv Show

Crew: Cory, Darcy, Jay and me Mislav

This fall I was invited again to shoot with Ride Guide TV. Without a second thought, I took that chance and went to Israel. .Flight one – Budapest , flight two and there I was in Tel Aviv, Israel. I took advantage of arriving first and went to hotel to sleep for a few hours before meeting the rest of my crew. Then it was back to the airport again to meet Cory, Darcy and Jay.

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Exploring the desert with Hoots

From the airport we piled into a van and headed towards the Dead Sea. When we first arrived, I was little bit afraid because the only thing that I can see on TV about Israel is WAR, WAR, WAR, but it was whole other story when we where there; everything was super safe and nice, especially the Dead Sea Resort!

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We were completely surrounded by the deserts everywhere and one road that goes to I like to call it anti-Everest because it is the lowest place on earth 'DEAD SEA' -400 m below the sea level…SICK! The sea itself is 11 times saltier than the ocean, is surrounded by big fancy hotels, and lots of tourists. . . and it was hoooot!

The reason that we went to Dead Sea was to check out an event called the Volvo Desert Challenge, one of the biggest XC marathons in Israel and probably the geographically lowest XC race on earth.

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Mislav makes a few friends at the Dirt Jump Demo


Our job was to put on a dirt jump show during the event the next day.

Morning
8:00 tuuu tuuu tuuu *that’s my alarm*
Volvo Desert Challenge Day

After a good nights sleep, we all went straight down to beach to check out the jumps. It turned out to be a roll in and one jump with a wooden kicker and a landing build from sand by the locals.
It was amazing to ride at that place - we where jumping to -396 m – funny.

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This backflip put Mislav up to at least -386m below sea level

The show went really well and there were lots of spectators. Afterwards, we ran down to chill on the sea. Yes, ON the sea, because it was impossible to not to float.

The next day we made plans to ride in the desert. It was my first time in my life that I have ever done this kind of riding. It was amazing!

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Camels!

Rocks everywhere, us riding, and camels . . .hahaha yes we saw camels. That was definitely some wildlife I had never seen before while being out on a ride.

Next it was time to head to Jerusalem . . .

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Jerusalem

We started out at 7am, riding not just on the streets of the holiest place on earth, but on the ROOFS! It was sick!

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We ended up sessioning a couple small banks on top of Jerusalem (you’ll see it on Ride Guide – it will make more sense then). It’s very hard to explain the strangeness and the amazing feeling of riding on the roofs of the city of Jesus.

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After our morning roof-riding session, we left our bikes in the van and decided to spend a little time acting like normal tourists. Have I mentioned Jerusalem is AMAZING?!


DH time!
Our next stop on the trip involved a trip to check out the DH track that the locals had built.

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Darcy rides a little DH

I could say it was the oldest ground that I ever rode my bike on because we rode along 2000 year old. Each terrace was connected to the next lower one by a small drop, it was so good, and best of all, the track ended in the coolest place that can be, a small holy fountain. It was like in James Bond movie when they drive like crazy to escape and suddenly end up in a small nice place.

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Cory: Ride Guide Cameraman Extraordinaire

The 2nd DH track we rode was a bit different – a mix of a happy and unhappy day for me. It started out well, but the course was full of very sharp rocks. At one point when I was following another rider closely, I didn't see one of the rocks in time. I tried to do a bunnyhop, but I was too late and I hit it with my front wheel and made me lose control. I did manage to stop, but only with the help of a tree full of very sharp branches. Luckily, although the sharp branches were aiming straight for my eye, I was wearing my Oakley goggles. My arm though, wasn’t so lucky.

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I thought I was ok, but when I got to my feet I realized there was a small hole in my left arm. Unfortunately, that ended my ride since I had to go the hospital to get it fixed.

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And, after all that, here I am at home . . .

After that incredible trip I came home to a little bit of bad news. I started to feel pain in my knee so I went to my doctor to get it checked out.

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He took an MRI and said that I had a broken meniscus. I went in surgery right away but when he opened my knee he saw that my meniscus was perfect, but that there was a problem with a small bone in my knee. I had my surgery on Nov 25th, and today I can already walk normally and pedal my bike. *Ed Note: by now, we’re sure Mislav is already flying high again*

Want to see footage of my surgery? Check it out (not for those of you with a weak stomach): Mislav's Surgery Vid

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Cheers
- Mislav
2 for 1 at the Vancouver Outdoors Show: Ryan Leech Update
One of the joys of living in the Vancouver area is that the snow is conveniently located up in the mountains. That hasn’t been the case for the last week or so, it dumped about a foot and half at my house, and that seriously put a cramp in my pre-season trials riding! I don’t really consider building a huge snow fort training.

Now I know I am totally spoiled living in Vancouver where most of the winter I can ride outside no problem, and I know a good chunk of the people who read this may be in the middle of a severe winter lock down, I feel you, I really do! I guess I'm just psyched to get riding!

It’s a nice time of year for me to ride, my show count is low, so the time and energy I do spend on my bike is mostly fun practice. I am busy booking shows right now, and pretty soon it’ll be full on demo time, and my energy level for extra practice will go down.

Talking about Vancouver weather, and talking about demos, I have some shows coming up in Vancouver for the Outdoor Adventure Sports show. Anyone living in the area that is interested in going can print out the 2 for 1 coupon I have attached below, love to see you there!

One of the most common questions I get about Crux is whether the soundtrack is available. Well it is now through iTunes, just search for ‘Crux Soundtrack’. Corduroy Kid worked some magic on this soundtrack! Here is the announcement directly from the musician himself:

'Corduroy Kid Crux Soundtrack

Okay so I've been lending music ahemm licensing music to these outdoor filmmaker thrill seeker types for the last 4 or 5 years right. Well last May, my friends, filmmaker Alex Levigne, and allstar world trials/yoga zen like rider Ryan Leech asked me if I wanted to compose a soundtrack for their film. This film would follow 3 riders from Victoria BC thru to Nova Scotia, and on to Austria on Ryan Leeches summer tour 2007. I had a couple of ideas kicking in my brain bucket regarding tempos after having worked on a couple of Ryan’s previous films. I gave these guys two pitches 'Sonic Pleasure' and 'Mood Ruff' this in return gave them the inspiration to ride to the new music on their ipods and start filming...kind of a reverse process for soundtracks...but very cool. After the first two songs, these guys mainly wanted Corduroy kid flow with lyrical gravy...which was really really hard for me.... after all, how do you write lyrics about riding a bike etc...without writing lyrics ab out riding a bike. In the end I think some cool lyrical relationships were formed and it's a damn good record on its own...so with that said go check it out on iTunes, it's only $6.00!!


On that 'note', I’ll sign off for now!
Ryan
All Hail The Horst-Link
Norco Retains Their Award-Winning VPS Design for 2008

Every year, at an event or a show, at least one rider comes up and asks, why, with all the changes Norco makes to our bikes, we continue to use Horst 4-bar linkage. With so many new models and suspension designs hitting the market each year, it's a good question. However, our answer is always the same, 'Because, it's still the best!'

If you don't want to take our word for it, he's what Bike Magazine had to say: 'The axle path is the key to a good suspension design, the 'Horst link design' creates a near vertical rear wheel axle path which all but eliminates suspension feedback and offers a smooth ride. The Horst 4-bar linkage is still the design standard to judge suspension performance by.' Bike Magazine, July 05

The 2008 DH/Freeride line was designed to help riders attain three goals: speed, control, and flight. Although we improve frame design and pull together a stellar parts package every season, the core of these bikes still continues to be their unequaled Horst link 4-bar suspension design. As the highest rated Full-Suspension DH bike on MTBR.com's Reader Reviews, we're confident you'll agree.

What's all the fuss about? Check out the: 2008 TEAM DH
Road Magazine Loves the Norco Run Bike
In the GEAR section of the March issue of ROAD I featured the sweet wooden ride made by LikeABike. It's great for your munchkin as a transition to the traditional two wheeler. For those seeking the same idea but with a smaller price tag, check out the Norco Run Bike. It's the same concept but costs just $100.

Check out the article on: roadmagazine.net
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