I love island riders! Despite the continual ribbing they get from the rest of the province for their tree-hugging tendencies and ‘island’ time, you have to admit, they’re a passionate group when it comes to riding.
This past weekend was the fourth time Mount Washington has hosted Norco’s Rider Appreciation Day: VPS-Fest, and once again, the mountain’s staff offered a warm welcome, a huge crowd of enthused riders arrived to enjoy the day, and even the notoriously fussy coastal weather cooperated to make the event go off!
Despite the threat of rain and heavy fog down in the valley, 550 riders, half of which were riding FREE with their Norco bikes, made the trek up the switchbacks to come and enjoy one last weekend in the bike park; they were rewarded for their effort with bluebird skies and near-perfect, tacky trail conditions.
Not that islanders were the only ones who made an appearance that weekend. Riders from all over the province loaded up their cars to enjoy an end-of-season roadtrip. There were even two guys who made a 12 HOUR trek up from Hood River, Oregon to enjoy a little free riding.
Korba poses with two of our favourite Mount Washington locals.
A full roster of Norco’s staff were on hand all day offering free passes, free shwag (the first 75 riders received Axiom multi-tools), finely tuned bikes, wheel and flat repair, and of course, prizes….lots of them (the $5500 prize draw included the coveted A-Line PE frameset). Naz from Marzocchi Canada also came up for the weekend (Marzocchi is a major sponsor of the Norco Factory Team) to do a little wrenching and riding.

Pete (Steak-Sauce) & Chris Mayo do some tag-team repairs.
In addition, quite a few of Norco’s Factory Team riders including the ubiquitous Jay Hoots, a Red-Bull infused Dylan Korba, Jr. Pro DH racer Tyler Gorz, and island local & Ride Guide hostess with the mostest, Darcy Turenne, were shaking babies and kissing hands (they were also ready and willing to take people up for runs and offer riding tips).
Another highlight from the weekend was watching the HUGE smile on our Mace ‘Ride In Style’ contest winner, Matt LeBlanc’s face. He arrived early Saturday morning to pick up $1000 in new gear. Although, it was almost as much fun to watch his jealous buddies who cursed and cheered him in turn. I overheard, “lucky b*$%d” a lot that day.
Hooty & Matt pose for a quick shot before heading up for their first run of the day.
After getting shwagged out, Matt was given a brand new 2008 Shore 1 to use and abuse for the day as he explored the mountain with Jay Hoots. From the gigantic grin plastered on his face in every picture, I’d say he had a pretty amazing day.
Axiom Performance Gear sponsored a flat-tire change contest that ran all day long. The most enthusiastic participants were definitely the wrenches from the local shops. For awhile there the competition was pretty fierce. But, the clear winner at the end of the day was...
...PETE (Steak-Sauce). Rockin' it ol' school. (He was a good sport about it though, and didn't even take his bragging rights.)
Each year there seems to be more ladies getting into the freeride scene. The guys were all pretty stoked on that.
The eager crowd waiting for the prize draw.
Anticipation
This guy was fully prepared to take out the stiches on his arm to win the Mace Swat jacket that was up for grabs (we gave it to him before that).
This rider ran up to be the first to give Korba and kiss and win a t-shirt. However, from the look on his face, I'm pretty sure we all know who the real winner was this time.
So close...
The grand prize at each event this summer was a '07 A-Line Park Edition frameset. Of course, MC Jay Hoots and the rest of the team decided to really drag it out this time around. From first initial, to full first name, to final announcement - the catch, you had to BE THERE to win. I won't mention the first name we drew...that would just be too mean.
Between the FREE riding, $5000 in FREE gear, free tech support, free flat repair, cheap accommodations, beautiful fall weather, I think it’s safe to say that it was an incredible day!
Already dropping and he hasn't even lost the training wheels.
However, the biggest props must go to all our customers . . . the Norco riders, who always show up to ride, party, and show their VPS-Pride. Thanks to everyone who made this weekend such a HUGE success!
What is VPS-Fest? Check out:
vpsfest.com to read all about it.