Blog Archives

Angie’s Latest Work – A Soon to be Released “El Faro”

Finally the Video is ready, take a bit but we want to release all in a Package, this is my „promovideo“ and also a short Trailer for the Bikemovie „El Faro“.

Norco Rider Angie Hohenwarter has been hard at work recently working with Philip Ruopp and Oliver Henke from VG Mediastudio on a film called “El Faro” The video stems from a trip with Tobi W to a beautiful Island called La Palma. With beutiful scenery, great trails and some amazing editing this film is going to be worth picking up.

The full length film will launch Feb. 16th on www.mtb-news.de and the behind-the-scenes story will run in the next issue of 6undZwanzig Magazine

While we all anxiously await the release of El Faro here is a trailer for the film.

Angie Hohenwarter – La Palma / Canary Island from Angie Hohenwarter on Vimeo.

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The Darcy Adventures Continue

My January has been pretty standard, so far. I got a job shooting a music video for a Georgian billionaire pop star who’s music has been outlawed in the country because his dad is running for president and the existing government is unhappy about the competition. Pretty standard, really.

MY GEORGIAN TEAM: turns out when you rent equipment in Georgia, it comes with old man PAs with serious assembly skills.

So yes, I went to Georgia and made a music video. It wasn’t easy to relax when government agents would watch me eat and listen in on my conversations, among other things, but we finished the job without being kidnapped…so that was awesome!

Georgia is an amazing country though. The food is divine. The wine is divine( r). The mountains are huge and stunning. The people are solemn but friendly. The fur hats are rad. The swap meets are unbeatable…I saw a raw bear hide being sold next to an accordion and then I bought a Russian 16mm video camera and a CCCP badge at the vendor next door. Awesome.

I ended up in Tbilisi's oldest film studio. I think this will be the next addition to my camera quiver...

After escaping Georgia with only one trip to the Canadian embassy, I touched down in snowy Victoria and immediately headed up to my favourite ski hill in the whole world: Mt.Cain. Mt.Cain is a 6 hour drive from Victoria, 3 hours of which is without cell phone reception. At the mountain there are two t-bars, glades galore, massive backcountry bowls, and snorkel-worthy powder. However, as the sticker on all the local’s trucks say: “Cain sucks. Tell your friends.” I mean, there’s no running water up there…so you probably shouldn’t go.

CAIN CUP: REPRESENT!!

It happened that the annual Cain Cup ski race was happening this weekend, so my friends and I decided to pay the $5 donation fee and race GS on our fatty powder skis (and with our beacons on transmit). Word on the street was that almost 100 other people had the same idea and there was serious competition! Racing was the least of our priorities though when 40cm had fallen over the week and we were the first people to touch it, but Mt.Cain is so relaxed that they let us use our practice runs as our race runs. So I did just that…raced two runs and spent the rest of the day skiing pow. Turns out my powder skis are good for gates too and I took home the silver medal! Ski racing is fun!

Unfortunately/fortunately I don’t have any Georgian billionaire music video shoots lined up for February, but I will be travelling to Turkey, Qatar, and Harvard (is Harvard in Boston?) so the adventures shall continue…

Until then, remember: Cain sucks. Tell your friends.

Darcy

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Jill and Bryn’s First Race of the Season


While we are bogged down with the Winter doldrums in much of Canada it is sunny and hot on the other side of the world. Team Norco International’s Jill Kintner and Bryn Atkinson call Australia their winter home where they can better train year round. Plus, some pre-World Cup racing is possible in the Australia Nationals Series.

This past weekend was round two of the race season where Jill and Bryn were able to race their Norco Aurums for the first time. This was also Bryn’s first race back after injury last year. On the dry, loose and scorching hot track Jill flatted in qualifying but came back in the race run to finish 2nd behind Tracy Hannah. Bryn was seen as a bit of a wildcard coming into the race as he had not posted any results in nearly a year. He won this event in 2011 though so expectations were high. Bryn qualified in third place and raced consistently to finish third behind Troy Brosnan and Sam Hill.

Congrats to both Jill and Bryn on a fantastic first race of the season. The Australia DH Championships are coming up on Feb. 22 so watch for the duo to be in their best form and post some blazing fast times.

Check out this recap video from the race.

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Vid+Photos: Hoots on Coast and Shore

A Shore Boy at Heart
Words by Jay Hoots. Photos by Margus Riga.

The North Shore is my home with the epic 3 mountains – Seymour, Fromme, Cypress – as my riding backyard! Two months a year now I live on the Sunshine Coast for the Mountain Bike Operations Course and then I spend 6 to 8 months of traveling for filming and building.

Jay Hoots Margus Riga Shore Coast Norco Truax
Jay Hoots honed his skills on the Shore, and now spends fair chunk of time on the Coast.

For years I have been riding for Norco working on and riding different platforms searching for the best mix between up and down, skinny riding, jumps and drops, steep rock faces with slippery roots, speed and braking… Being from the Shore I learned all the technical aspects of riding in sloppy wet, ultra slippery conditions but found that the Sunshine Coast offered fast, flowy trail with banger turns and different styles of zones, from jumps to pumps to epic XC the sunshine Coast offers an amazing array of riding opportunity with only a fraction of the rain the Shore gets.

Jay Hoots Margus Riga Shore Coast Norco Truax
The dark, dank Shore is a different place, but Jay seems to have found the one bike for both spots.

2012 is the best year ever for me as my new 7” Truax bicycle is the best combination of all platforms of bike allowing me to travel with only one steed that does everything! 2012 is also the year that the Shore is recognizably smoother and flowier and the Sunshine Coast now has technical rooty steep gnarly trail!

Can’t say where this film was made but if you find it it’s worth it!

Thank you to NSMBA, and all of the dedicated builders that are out there who put the hours in the dirt and have the vision and stay power to follow through with it.

I love my Bike!

Ride ON!
Jay Hoots

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An Extremely Limited Edition Ryan Leech Action Figure

Words by Ryan Leech

My parents are proud of my career as a pro mountain biker, what a blessing to have their support through the years. As I diversify my offerings in the world to include yoga and Integral Coaching®, my Dad decided to present me with a gift to commemorate my years thus far as a pro.

He secretly began tinkering in his workshop attempting to modify one of those bmx flick trix models to look like my trials bike. It didn’t work. So he started from scratch!

A reference picture and some brass tubing…

Through the years Norco has been kind enough to continue tweaking and making me trials frames exactly as I like, and I’ve been riding a white Manifesto frame for the last few. With careful measurements and soldering, clever jigs and fixtures, my Dad managed to replicate it, in miniature!

The pieces coming together…

During my career, I have partnered with many supportive sponsors, on the back of the Trials Trix packaging, my dad listed them, including my very first bike shop sponsor Rocky Cycle in Surrey. For accuracy, he sought the kind advice of Peter Stace-Smith and Jonathan Duncan at Norco, my wife Caryn, and her sister Corinne for some photos. Clearly the detail work wasn’t reserved just for the model…

The details…

With the packaging details in place, the bike still needed painting and decals. Somehow, my Dad managed to getterdun. The model in total length is just 4″, so those are tiny decals!

The Norco Manifesto Model

To complete the ensemble, he packed it up in a clean, off the shelf style packaging. A touching gift to represent some amazing memories. THANKS DAD!

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Sam Dueck’s Winter Update

Hello everyone, I hope you all have been doing well in the new year and can look back at the 2011 season and be stoked on all the riding you did! I wanted to show you what I have been doing over the last few months and the riding that I was able to get in during the fall and winter weather here on the coast of BC.

For the last year and a half I have been dealing with a couple shoulder injuries. I had separated my right AC Joint a while ago and it had been holding me back for the last year in contests and regular riding. More recently I went down and messed up my left shoulder. My physiotherapist says because of that last crash I have tendonitis. Being mountain bikers, a lot of you probably know how frustrating shoulder injuries can be and I have been working really hard to get my shoulders strong again, so I can be 100% for the 2012 contest season. I have been healing up pretty good over the last couple months and have been able to get some really good riding in!

The photos below were taken by Margus Riga In October. This was the first ride with the new Norco slopestyle prototype that Norco engineers Owen Pemberton and PJ Hunton have been working on for the last year or so. Owen and PJ had put in a lot of their own time and effort into this project so I could have a slopestyle machine that fits me. I couldn’t be more stoked for this bike and thankful for all the work that Norco has put into this bike . The bike performed so well and was even better than I ever thought it would be. I can’t wait to ride it on a slopestyle course!

 

 

 

Normally, winters are pretty cold and wet. So far this year it has not been at all and we are enjoying some great riding. There has been plenty of dry days to get the hardtail out, meet up with some friends and have some rad sessions at the jumps! We spent some time at a cool little sand pit step-up that some of my friends have put a lot of time into making it rideable in wet conditions. Even if it was poring rain out we could still be hitting the jump and throwing some simple tricks. Chris Van Luven (professional Photographer from Vancouver) came out to take some shots and they turned out pretty good!

 

 

Recently I was able to take the slope style bike out to the trails with Levi Vanderkwaak who followed me down the mountain with his video camera. We did didn’t have a lot of time to film and after shooting the first berm Levi’s memory card was full and he forgot the backup card at home, so we went to plan B and took out the good old iPhone. That night Levi put together a short little video of what we managed to catch in the short time.


Chilliwack has been working on a new skate park and they had finally finished it! A few friends and I decided to get out the BMXs and check out the new park during the grand opening. It’s a small park, but has a sweet little bowl that we had a good time in.

That’s about it for now, thanks for reading! Here is another quick video that I threw together of some random footage that I have collected from November and December.

Sponsor shout outs!
Norco Bicycles
Shimano
Kenda
RockShox
Pinkbike.com
Teva Footwear
Camp of Champions

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Introducing World Cup Rider Olie Burton

Olie Burton is a solo competitor on the World Cup circuit. As a privateer he has been making his own way to the races and fighting his way up through the ranks. This coming year he will be riding a Norco Aurum in all his racing endeavors. Olie is still on his own program riding for sponsors such as Kore, One Industries, 661, Adidas and Action Cameras but this year he has the power of the Aurum on his side.

In 2011 Olie injured his finger and was forced off the bike for three months. Disappointed,  he struggled coming back and missed qualifying at a few of the World Cup rounds. As 2011 progressed he recovered and came back to finish in an impressive 68th and 66th at Mont Saint Anne and Windham and 62nd at the world cup finals in Val Di Sole. These results were a great step forward and he is looking to improve upon them in 2012.

Some other highlights from this past year have been 4th place at the Nissan European Cup in La Bresse, France and winning the overall Elite title for the Pearce Cycles race series. The Pearce Cycles series was a specific goal Olie had set for 2011 and hopes to continue through 2012.

Everyone at Norco would like to wish Olie a warm welcome to the team and offer the best support we can over the coming year. Here is to a great 2012! If you would like to send a message, you can connect with Olie on his facebook page.

Here is a video from the past year of Olie, looking forward to seeing an Aurum going even faster.

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2012 Norco Team Roll-Call

The 2012 Norco Team is finalized and ready to kick off the new year. There are some big additions for the coming year and we are VERY excited about it. Through nearly every discipline there are riders representing Norco. Whether it be XC, DH, Trials, Slopestyle, road, cyclocross or nearly any other discipline, we have someone covering it. The 2012 Norco Team breaks down into a few different classifications so let’s go through it one by one.

The Norco Facory Team

The Norco Factory Team is back for another year. The stacked roster of riders includes Ryan Leech, Jay Hoots, Mislav Mironovic, Darcy Turenne, Ludovic May, Sam Dueck, Andrew Watson, Catherine Vipond and Nick Geddes. This team of world class athletes will yet again be traveling the globe competing, advocating and representing Norco and their other amazing Sponsors. The Norco Factory Team is supported by the best brands out there including Shimano, Kenda Tires, Rockshox Suspension, Ryders Eyewear, WTB, FSA, Gravity, SixSixOne, E-Thirteen, Ergon, Park Tool, Minoura and nuun. to learn more about each rider have a look at the Norco Team Page

The Dirt Norco Race Team

The Dirt Norco Race Team is back for another round of World Cup racing. Ben Reid and Dan Stanbridge will again be racing their Norco Bicycles around the world reaching for that podium spot. After working closely with Norco’s engineering team Ben and Dan will both be racing the all new Norco Aurum for the coming season. With their new rides and amazing speed, this is their ticket to the top.


Team Norco International

The 2012 Team Norco International  is made up from the likes of Bryn Atkinson and Jill Kintner. Jill and Bryn will be traveling the World Cup circuit, competing at key national events and their respective Australian and US National Championships. Keep an eye on the World Cup rankings for these two fighting it out among the world’s best.

Norco Independent Riders

There are some riders that come to Norco with a roster of sponsors that they are already supported by. For these athletes they are not part of the Norco Factory Team but still represent Norco on the world stage. 2012 independent riders include freerider Mike Hopkins, 4x racer and freerider Angie Hohenwarter and World Cup DH’er Olie Burton.

Team H&R Block

Back on Norco for another year is Team H&R Block. Racing Road on the CRR line and Cyclocross on the Threshold this is a top development team out of Western Canada. Watch for the team’s bright green kit racing past you in a blur at the next race.


The Norco BMX Team

The Norco BMX Team is made out of Ben Kaufmann and James van de Kamp. These two represent Norco in competition, community events and at the local park. With huge air, classic style and an edge of creativity these two look good and dazzle spectators across Canada.

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Exclusive Interview+Photos: Hopkins on Norco

Mike Hopkins is a rider that in many ways defines what the modern freerider is. Sure he rips on a bike, but what differentiates him from other riders is how he connects and communicates with his audience. He works tirelessly on producing original content for magazines, web, and film. He has a strong idea of what biking means to him and how to convey that to readers and viewers.

Mike recently signed to Vancouver bike brand, Norco Bikes, and whilst he was in town picking up bikes we managed to drag him for a quick lap of Bobsled on Fromme. Afterwards we asked him a few questions about sponsors, direction, his favorite seat-post diameter and what the word moist means to him.

mike hopkins norco factory team 2012 freeride mtb mountain bike north shore nsmb
Hopkins came in for a mellow sesh on his dirt jumper and to chat about his next couple years.

Read the full interview at nsmb.com

 

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Jay Hoots’ Dreaded 2011 Update

Hello fellow riders! I hope you had a funtastik Holiday Season and you are enjoying a recharge for the upcoming riding season.

jay hoots dreaded update 2011

Welcome to the 5th year of the ‘Dreaded Update’. With so much going on during the year I have tried to keep y’all updated through my Facebook page and send out periodic articles on projects, however my 11 month long season has flown by and it is wicked cool to look back and see all the great things that have happened. With the perpetual spring rains of 2011 and long standing snow it was difficult to get my early season ride on…

jay hoots dreaded update 2011
Apostilific good-ness on a windy day!

This set the stage for a trip with The Ride Guide to Australia with Ryan Leech. Landing in Tasmania, we explored every nook and cranny and then headed to the Melbourne area and wrapped the trip up with fabulous riding at Mt. Buller. What a fricking rad time! Australia is an amazing place to visit and their trails are world class, it’s no wonder some of the fastest riders on the planet come from here! If you want to ride wicked trail, see tons of cool stuff and hand pick your weather, book your flights tomorrow!

With a tan in hand from down under, I hit Canadian soil just long enough to load the moto to go explore 1300km of AMAZING trails over 6 days in Death Valley.

jay hoots dreaded update 2011
Hello????? Service???

jay hoots dreaded update 2011
Braaap! I was actively researching trail building techniques in the desert!

Upon returning I rolled into the last semester of Trail Building for the MBO program at Capilano University. April is the advanced building class, the students designed and constructed a dedicated DH trail in the Sprockids Park that is fun, flowy and sustainable! Great work class!!!

jay hoots dreaded update 2011
Opening trail with Doug Detwiller

jay hoots dreaded update 2011
Roaster Coaster kinda fun

The clear weather in June (finally!) set the stage for our first project and opportunity to get some shred on! The Hoots crew made a trip to the Vanderhoof Bike Park to work with local riders and volunteers to do some desperately needed maintenance work.

jay hoots dreaded update 2011
The pump down!

Help came out from all angles and we got this park proper! We were able to modify and upgrade features, including building the progressive jumps bigger, reshaping berms and the ‘big set’ and removing the dirt spine to create a series of rollers you can double on the return route. Yeehaw!!!

jay hoots dreaded update 2011
Spreading the butter.

The Hoots crew packed up and made the trip to the Hinton Bike Park where we had an opportunity to do full maintenance, including a rebuild of the progressive jumps in preparation for the Beaver Bike Fest,.

jay hoots dreaded update 2011
Prepping to Send it!

A ‘pump track’ face lift and a tuning of all berms and rollers on the ‘Flow Master’ trail made riding oooh soo good! For some background check out this Ride Guide episode

jay hoots dreaded update 2011  Bermalicious Goodness

While in Hinton we completed the Happy Creek trail revamp where we took a rooty, gnarly, muddy 6km loop that had steep, straight, technical hills with 8 water crossings and transformed it into 7km of flowy, sweet, sultry singletrack with brand new sturdy rock and wood bridgework, and proper drainage.

jay hoots dreaded update 2011
Happy Divert – Dig-in-it!

The Hoots crew built roughly 30% by hand and the remainder by machine with a finished trail of 2’ wide. Yummy!

jay hoots dreaded update 2011
Happy Hand section – test ride at work, yes!

With Hinton ready and set, I made my way to North Vancouver and Whistler for a week of riding for the 2012 NORCO Product Launch, where Norco ‘SENT IT!’ with the new line up of amazing bikes! Check this link for a quick vid I did while at the launch.

Since I was already in the neighbourhood I decided it might be a great idea to hang around Whistler for a little event called CRANKWORX!!! It was awesome.

jay hoots dreaded update 2011
H-Town represent!

I did not compete, however, I managed to ride fully fun packed days with soooo many people and even got to ride with my teammates!

jay hoots dreaded update 2011
Smooth talkin’ the girls into what trail?

While in the Vancouver area I headed to Ryders Eyewear, www.ryderseyewear.com where we worked into the night putting together this funny promo piece – check it!

The next day was a rad film-shoot up Seymour Mountain for 6undZwanzig Magazine, out of Koblenz, Germany with my teammate, Angie Hohenwarter. I immediately caught a ferry and hit up a wicked, steep trail, filming a segment for Norco, shredding on the Norco Truax 7” Freeride bike with Alex from Alias Cinema. Check it here

It was back to the Shore where I went out with Margus Riga www.margusriga.com
for a sweet shoot in an incredible downpour of rain. One of his shots ended up in my TEDx presentation at minute 1:52 and some of the other shots went to Norco promo brochures. Man, Margus shoots reeee-al good!!!

jay hoots dreaded update 2011
Tip tickling tingler. Photo ~ Margus Riga

jay hoots dreaded update 2011
Hooty Hwy. Photo ~ Margus Riga

After finishing up with the boys I split to the Crowsnest Pass with the Hoots crew to build 5km of flowy singletrack and a bike park with the United Riders of Crowsnest Pass. All the trails tie into existing trails that summer students and the club itself had already built.

I brought in a couple of young guns… Sam Dueck and Simon Garstin, to help with the project. We designed and built a super kick butt park inside a forested area with jumps for everyone, including Sam’s signature big line.

jay hoots dreaded update 2011
Come on in!

A pumptrack with endless lines, a full drop zone and skinny lines complete the park. Check out the full Crowsnest article here!

jay hoots dreaded update 2011   CrowsNest BP Back – Tight in the trees.

While the crew was busy, I slipped out east where I worked with project partners to develop the very first Hoots bike park in Ontario at the ROC in Georgina. The park is BIG and includes a huge wall ride and expert jump line.

jay hoots dreaded update 2011
Jumps at Georgina.

Progressive jumps, a skills area,drop zone and of course log and ladder rides with multiple lines.

jay hoots dreaded update 2011
The skills area at Georgina.

Coming back to BC, I was invited to present at TEDx in Sechelt. The theme was ‘The Nature of Creativity’ and I found myself challenged to pull my presentation together. Being a huge fan of www.TED.com, and having been present at the very first TEDx event at USC in California I found it hard to believe I was suddenly in the same league as all the inspiring speakers before me… I was nervous and had a couple technical blips but managed to pull it together for a well received presentation. Check out my thoughts on designing parks and the creative process as a rider, builder and instructor…

After the presentation I joined a fresh crew of Mountain Bike Operations students from Capilano University to head out on a field trip to Squamish and Whistler. Presentations and tours from both municipalities and Whistler Resort opened the students eyes to the world of trail building. It is always so inspiring to see how Squamish is embracing its awesome trail network and of course how Whistler remains second to none, on all levels of trail, from resort to municipal and club. After walking down A-Line, we all had some really good perspective on how to manage water and build jumps.

jay hoots dreaded update 2011
Has anyone seen our instructor?

With the field trip over I met up with the Hoots crew and we headed to Bike Town, Alberta where we started Phase 1 of their bike park. Local Devon students lobbied and made submission to the KRAFT Celebration Tour and they won $25k!!! On top of that, the local ski area, Rabbit Hill donated their wooden ”bike” feature, complete with labour to get it set up at the new park.

jay hoots dreaded update 2011
Devon locals getting it done.

The Bike Park is located in the river valley and has many cool opportunities for flow trail and other feature areas. Dirt was on hold so we moved forward and built all the wood lines and skills area which is in the shape of a giant bicycle.

jay hoots dreaded update 2011
How Sweet is this!

With Devon in the ground and November well at hand it was time to head back to Sechelt to move forward with Semester 1 of Trail Building at Capilano University with the new group of students. The students excelled under the heavy timelines and were challenged with their very first trail building project. They busted it to get finished just in time and did a very sweet job, 2 thumbs up y’all!

jay hoots dreaded update 2011
Working on their first trail.

The Hoots crew took advantage of me being away at school and took on a sweet hiking trail project that diverted Chapman Creek Trail away from the creek’s edge up onto a steep side bank. Everyone loved our finished product, even before  it was covered with mulch by the muni…what a sustainable option! My crew did an ACE job with a very technical project, awesome!

jay hoots dreaded update 2011
Machine finish.

jay hoots dreaded update 2011
Detailed and ready to rock! I mean walk!

With weather holding, the Hoots crew moved to Tofino where we worked with local contractors, the muni and local riders to design and start building what will be a sweet bike park.

jay hoots dreaded update 2011   The west coast plan man.

The forest is so SUPER BURLY GNAR we had to open the site up, build rock lines and figure grade but eventually the rain came and sent us home just in time for Christmas.
jay hoots dreaded update 2011
Gott’R close.

Stay tuned for a huge wooden pump track, progressive jump line and tons of tech ride lines next year…

So there it is, a dreaded snap shot of the big stuff for Jay Hoots in 2011. Overall this year was HUGE! Lots of learning and a stellar year for riding.
What am I learning?

  • I managed to pick up a few new tricks DIRT jumping and feel my trail riding is vastly improving, especially cornering.
  • My communication with riders, students, parents, municipalities and my friends still continues to need refinement and patience but is growing significantly stronger every day.
  • Maintenance is still the single most important thing on trails and in parks.
  • People hold me accountable for parks and trails even after I have left it in the care of very capable people who own it.
  • I love riding my bike more and more!

I have hit some of my career goals with over 40 parks built now and my 50th park coming up in the very near future. Being able to instruct a professional level trail/design/build course as well as having presented at TEDx in Sechelt still takes my breath away! My professional riding career spans well over 10 years which is the best thing in the whole wide world!

Huge thanks for a super successful 2011 to my family, friends, my sponsors, my mentors, and all of the dedicated volunteers and businesses that have come to the table to get projects done. Special thanks to all my fans and riders out there who give positive feedback, support and appreciate the fun we have on bikes.

Have an amazing 2012!!! See you on the trails…

Ride ON!
Jay Hoots
Norco Factory Team
Facebook: Jay Hoots
Twitter @jayhoots
hoots.ca
facebook.com/hootsbikeparks

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