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ADVOCACY
Norco is dedicated to not only providing a premium quality cycling product but also helping to improve cycling for everyone. In order to do so Norco will contribute a Loonie (Canadian talk for a dollar) for every bike sold towards cycling advocacy. Through this advocacy commitment, approximately $300,000 will be given out over the next three years. If you feel that your organization could benefit from Norco’s Advocacy Grant Program please take a moment to read the Application Guide.
Some programs which Norco currently supports are:
Bikes belong believes in getting more people on bicycles more often. This is accomplished through creating safe areas to ride, improving awareness and working with groups on infrastructure development. Norco supports Bikes Belong because getting more people on bikes just makes sense.
The International Mountain Bike Association plays a key role in the maintenance and development of Canada’s Mountain Biking. From improving trail access, providing trail building expertise and offering a political influence IMBA is a keystone in Canadian Mountain Bike Culture. The support Norco provides is aimed to help mountain biking grow on a national and international level.
The Sprockids program is now in more than 16 countries and offers kids the opportunity to ride a bike. Through training adults in coaching and leadership skills, Sprockids clubs can be found around the world getting kids riding. Norco has supported Sprockids from the beginning because the smiles make it all worthwhile.
The Ride to conquer cancer is a two day ride from Vancouver BC to Seattle WA. Last year the tour raised an incredible $6.9M for the Canadian Cancer Society. Norco provides technical support for the ride and anyone on it. Head on over to the website and sign up, it is worth it.
Cyclebetes is a program that raises money to support the fight against Juvenile Diabetes. Through events such as nationwide Spin-A-Thons and a Cross-Canada tandem ride Cyclebetes has raised hundreds of thousands of dollars for this great cause. As the official bike sponsor of Cyclebetes the team will ride a Norco bike across Canada and Norco will participate in a Spin-A-Thon in West Vancouver.
Can-Bike is a program run through the Canadian Cycling Association. This program offers courses on all aspects of cycling creating for a safe and enjoyable experience on a bike. Through these courses riding is becoming safer and cycling more accepted on Canadian Roads.
Pedalheads is an instructional program which teaches kids the skills they need to have fun and be safe on bikes. Norco supports Pedalheads so that kids have the chance to learn riding skills early and make bikes a central part of every childhood.
Lifecycle teaches kids how to ride safely with cars. Having a bike can be a great source of fun and freedom but can also be extremely dangerous without having the knowledge and skills necessary in a world of cars. Norco supports lifecycle to keep kids safe and improve riding with cars down the line.
The Rona MS Bike Tour is a series of organized rides across Canada that raise money towards the fight against Multiple Sclerosis. Over 10000 riders participate each year. The MS Society is a great organization and through this ride Norco is proud to support the tour.
The VACC does wonders for the city of Vancouver in improving and encouraging cycling. Through teaching courses to cyclist of all ages on safe cycling and hosting Bike To Work Week twice a year, More people are riding than ever before. Norco encourages all its employees to commute by bike and with the VACC in our backyard supporting them makes commuting better for everyone.
BAM - The Bicycle Assembly and Maintenance Program
BAM is a program out of Toronto ON put on by the Bicycle Trade Association of Canada (BTAC) where people between jobs are trained in the art of bicycle mechanics. The BAM program offers new employment opportunities for those in need and introduces more people to the best sport in the world.
The NSMBA is one of the longest running mountain bike associations in Canada. Helping to protect the fabulous trail system while improving trail conditions, access and more, the NSMBA is a great asset to Vancouver’s North Shore mountain bike riders. Norco’s support of the NSMBA is one way that we can give back to an organization that has done so much for the mountain biking community.
Some programs which Norco currently supports are:
Bikes belong believes in getting more people on bicycles more often. This is accomplished through creating safe areas to ride, improving awareness and working with groups on infrastructure development. Norco supports Bikes Belong because getting more people on bikes just makes sense.
The International Mountain Bike Association plays a key role in the maintenance and development of Canada’s Mountain Biking. From improving trail access, providing trail building expertise and offering a political influence IMBA is a keystone in Canadian Mountain Bike Culture. The support Norco provides is aimed to help mountain biking grow on a national and international level.
The Sprockids program is now in more than 16 countries and offers kids the opportunity to ride a bike. Through training adults in coaching and leadership skills, Sprockids clubs can be found around the world getting kids riding. Norco has supported Sprockids from the beginning because the smiles make it all worthwhile.
The Ride to conquer cancer is a two day ride from Vancouver BC to Seattle WA. Last year the tour raised an incredible $6.9M for the Canadian Cancer Society. Norco provides technical support for the ride and anyone on it. Head on over to the website and sign up, it is worth it.
Cyclebetes is a program that raises money to support the fight against Juvenile Diabetes. Through events such as nationwide Spin-A-Thons and a Cross-Canada tandem ride Cyclebetes has raised hundreds of thousands of dollars for this great cause. As the official bike sponsor of Cyclebetes the team will ride a Norco bike across Canada and Norco will participate in a Spin-A-Thon in West Vancouver.
Can-Bike is a program run through the Canadian Cycling Association. This program offers courses on all aspects of cycling creating for a safe and enjoyable experience on a bike. Through these courses riding is becoming safer and cycling more accepted on Canadian Roads.
Pedalheads is an instructional program which teaches kids the skills they need to have fun and be safe on bikes. Norco supports Pedalheads so that kids have the chance to learn riding skills early and make bikes a central part of every childhood.
Lifecycle teaches kids how to ride safely with cars. Having a bike can be a great source of fun and freedom but can also be extremely dangerous without having the knowledge and skills necessary in a world of cars. Norco supports lifecycle to keep kids safe and improve riding with cars down the line.
The Rona MS Bike Tour is a series of organized rides across Canada that raise money towards the fight against Multiple Sclerosis. Over 10000 riders participate each year. The MS Society is a great organization and through this ride Norco is proud to support the tour.
The VACC does wonders for the city of Vancouver in improving and encouraging cycling. Through teaching courses to cyclist of all ages on safe cycling and hosting Bike To Work Week twice a year, More people are riding than ever before. Norco encourages all its employees to commute by bike and with the VACC in our backyard supporting them makes commuting better for everyone.
BAM - The Bicycle Assembly and Maintenance Program
BAM is a program out of Toronto ON put on by the Bicycle Trade Association of Canada (BTAC) where people between jobs are trained in the art of bicycle mechanics. The BAM program offers new employment opportunities for those in need and introduces more people to the best sport in the world.
The NSMBA is one of the longest running mountain bike associations in Canada. Helping to protect the fabulous trail system while improving trail conditions, access and more, the NSMBA is a great asset to Vancouver’s North Shore mountain bike riders. Norco’s support of the NSMBA is one way that we can give back to an organization that has done so much for the mountain biking community.